Creating connections to your customers helps grow your business and increase revenue. Learn how the brand narrative you create draws people to your business. Every business wants to stand out from the competition, but how? It's all about storytelling. Of course, an original idea and/or a fantastic product is a...
5 Small Business Management Mistakes You Must Avoid
So, you are thinking of starting a small business. You've settled on an idea and bounced it off of all of your friends and family. They all loved it. You're ready to take on the world, round the demo day circuit, get investment, and introduce the next hottest thing since...
Do You Need a Co-Founder? Here’s How to Know
So... You've founded your startup or have a plan for starting your company but you've discovered you need someone with different skills. Or, just plain need help. Startups aren't for the faint of heart. Deciding to go into business for yourself is one of the biggest decisions you could ever...
Marketing Objectives: Why Your Startup Needs a Strategy (Hint: It’s not Just a Plan)
Congratulations for your new startup! At this point, you can attest that the whole encounter isn't something that many people can persevere, right? You've been busting hump writing code, staying focused on the product launch but there's still one monster on your back: MARKETING. You can have a great idea,...
Summer! Keeping Your Startup Motivated
Let’s face it – as temperatures creep up, motivation plummets. It can be hard to stay energized when so much summer fun is calling but the success behind every startup company is a motivated team. These folks are the difference between a lasting impression and one that falls incredibly flat....