So... You've founded your startup or have a plan for starting your company but you've discovered you need someone with different skills. Or, just plain need help. Startups aren't for the faint of heart. Deciding to go into business for yourself is one of the biggest decisions you could ever...
Entrepreneurs: Leading a Startup as an Introvert
Leading a startup can be a daunting task, especially for introverted folks. I know these challenges introverts face in the startup world firsthand as I am one too! From long hours that leave little time alone, to countless daily interactions required to keep the company running, it appears it’s a...
Marketing Objectives: Why Your Startup Needs a Strategy (Hint: It’s not Just a Plan)
Congratulations for your new startup! At this point, you can attest that the whole encounter isn't something that many people can persevere, right? You've been busting hump writing code, staying focused on the product launch but there's still one monster on your back: MARKETING. You can have a great idea,...
Do You Know Your Startup’s Brand Personality?
Everything from the colors you choose to which social media you use defines your brand personality. Make sure the choices you make are ones that jives with your customer focus. Every brand has a personality, even the smallest start-up. Do you know yours? Keep in mind, if you consider yourself part...
Summer! Keeping Your Startup Motivated
Let’s face it – as temperatures creep up, motivation plummets. It can be hard to stay energized when so much summer fun is calling but the success behind every startup company is a motivated team. These folks are the difference between a lasting impression and one that falls incredibly flat....
Emotional Stress: How to Avoid Founder Burn Out
It's exciting at first: you've got your own startup! But the long hours and emotional stress can take a heavy toll. Here's how to avoid founder burnout. When people think of creating a startup, they think about the time they need to invest. That's a no-brainer -- after all, it...