Coronavirus has already disrupted a wide range of industries around the world, and it could continue to do damage over the next few months and beyond. It’s particularly concerning for small businesses that may not have the resources necessary to overcome the economic effects of an extended crisis.
This article will cover a few of the most effective ways to engage with your audience and continue to during this difficult time. Keep in mind that there are also a variety of resources available for small businesses in the U.S. that are experiencing financial difficulties as a result of coronavirus.
Search Engine Optimization
Improving your brand’s SEO rankings can be a time-consuming process, but companies are spending less and less in all areas of digital marketing. In fact, this is the perfect opportunity to invest in strong SEO campaigns and work with a leading digital marketing agency to make up ground on the competition.
Search engine optimization campaigns involve targeting keywords and common searches that lead users to your brand. If you’re stuck on the second page of Google, for example, it will be extremely difficult to generate consistent search engine traffic.
Social Media
Social media is always a critical aspect of digital marketing, but consumers have more time than ever to check Facebook, Twitter, Instagram, LinkedIn, and other platforms. This is a great time to reach out to your audience and provide an exclusive offer to help them save on your products during the coronavirus crisis.
Even if they aren’t ready to make a purchase right now, it’s important to make your products visible so that they’ll keep you in mind once their financial situation returns to normal. The last thing you want is to lose valuable positioning to competitors that were more aggressive throughout the COVID-19 pandemic.
Like search engines and social media, email should play a significant role in your digital marketing practices. If you haven’t already, it’s worth reconnecting with your audience through an email update. Keeping readers engaged is crucial for maximizing lifetime customer value.
More than ever, consumers are evaluating their favorite brands (and their employers) based on their responses to coronavirus. Demonstrating that you’re invested in your audience will help you gain their trust, increasing both short-term and long-term sales.
You might be tempted to shut down your business or decrease your marketing budget to cut costs during COVID-19, but this is actually an excellent time for companies in all industries to be more proactive. These are just a few of the top channels to prioritize in your digital marketing campaigns for the rest of 2020.
Guest Post by Rae Steinbach:
“Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing (of course).”
