Review: “Web3 Marketing: A Handbook for the Next Internet Revolution” by Amanda Cassatt

Introduction to a New Digital Era

Web3 Marketing: A Handbook for the Next Internet Revolution” by Amanda Cassatt is a groundbreaking exploration into the evolving landscape of the internet. As we stand on the brink of a significant shift in digital interaction, Cassatt’s book emerges as a vital guide for understanding and navigating the complexities of Web3.

Web3 Demystified

Cassatt tackles the intricate subject of Web3, a term that has been buzzing in the tech community. She unravels the complexities of blockchain, cryptocurrencies, and NFTs, making them accessible and understandable for marketers and business professionals. The book is not just informative but enlightening, offering a clear perspective on what Web3 is and how it is set to reshape the digital world.

Transforming Marketing Strategies

At the core of the book is a deep dive into how Web3 will revolutionize marketing strategies. Cassatt offers insights into decentralized platforms, tokenomics, and the concept of digital ownership, which are poised to redefine the norms of customer engagement and brand building.

Future-Proofing Your Business

“Web3 Marketing” is essential reading for those looking to future-proof their business or marketing strategy. Cassatt provides a roadmap for navigating the impending changes in the digital landscape. It’s a valuable resource for marketers, entrepreneurs, tech enthusiasts, and anyone interested in the intersection of technology and business.

Key Takeaways

  • Clear explanations of complex Web3 concepts.
  • Practical insights into the future of digital marketing.
  • Strategies for leveraging blockchain and cryptocurrencies in marketing.
  • A forward-thinking approach to brand building and customer engagement.


Amanda Cassatt’s “Web3 Marketing” stands out as a seminal work in understanding the next phase of the internet’s evolution. It’s an essential read for those looking to stay ahead in the rapidly changing digital landscape, offering both a comprehensive understanding of Web3 and practical strategies for applying these concepts in the world of marketing.