New startups know that their biggest asset is brand awareness. If no one sees or hears much about your new business, how will you generate customers? One of the largest ways to bring people and businesses together is through social media. No matter the size or specialty of your business,...
Current Influencer Marketing Trends & Facts You Shouldn’t Ignore
Influencer marketing has evolved significantly over the past few years. What once started as a simple marketing strategy has turned into a multi-billion dollar industry. Today’s influencer marketing strategies are proven to improve brand reputation and overall business growth. Research shows that approximately half of consumers turn to influencers for...
Startup Culture: How to Make Your Startup More Professional
You're finally ready to quit your day job and start chasing after your own dreams for a change. You know that your startup has what it takes to be in the 10% of startups that make it. Now, you want to know how you can convince others of the same thing. But...
Grow Faster! 5 Do’s and Don’ts to Scale Your Startup Business on a Budget
According to a recent U.S. Census Bureau report, there are over 30 million small businesses in the United States. Each of these business owners had to come up with an idea and execute it on a budget. To scale your tech business, you'll need to be just as in tune with your...
Resources a Small Business Can Utilize for Web-Based Projects
When you’re running a small business, it’s essential to take advantage of all the resources you possibly can in order to ensure that you can stay on top of your responsibilities and prevent customer service levels from dipping. From keeping communication open between all your employees to creating an easy-to-navigate...
Worried about your Facebook Ads CTR?
Facebook is one of the most effective platforms for digital marketing, and it gives you access to a variety of informative metrics that help you track your progress. While return on investment is most closely linked with your brand’s financial success, that doesn’t mean it’s the only statistic you should...