New startups know that their biggest asset is brand awareness. If no one sees or hears much about your new business, how will you generate customers? One of the largest ways to bring people and businesses together is through social media. No matter the size or specialty of your business,...
7 Startup Website Branding Tips
Did you know that according to research conducted by Adobe, 38% of people will stop engaging with a website if it looks unattractive? Thanks to this key stat - it is crucial that you nail your startup's website branding. When launching a startup, branding is everything. Branding gives startups identity and allows them to...
Reaching Customers During the Coronavirus Pandemic
Coronavirus has already disrupted a wide range of industries around the world, and it could continue to do damage over the next few months and beyond. It’s particularly concerning for small businesses that may not have the resources necessary to overcome the economic effects of an extended crisis. This article...
The Complete Guide to Big Data and Marketing for Your Startup
Marketing your company used to be about creating branded merchandise and collecting information about your customers. It used to be about manipulating your market so that people would naturally arrive at your door, ready to do business. It wouldn't take more than just developing a brand and keeping with it. Now, times have changed....
6 Signs Your Business Isn’t Using Effective Sales Pipeline Management
When a company struggles or sees a drop off in sales, they think that increasing sales generation is all that is necessary to turn things around. However, while increased sales can be part of the solution it is rarely the whole solution by itself. To understand why sales are declining,...
Branding 101: 7 Standout Branding Ideas Tech Companies Should Pay Attention To
Branding is everything these days. If you run a tech startup, you probably have a pretty good idea of how to navigate the business side of things. But, what about branding? If you don't get branding ideas right for your company, you probably won't go too far. It's easy for new tech...