Press Release
Budverse Live Scoreboard NFT holders can redeem an exclusive discount for the streetwear capsule collection.
Starting December 2, Budverse Live Scoreboard NFT holders have exclusive discounted access to Budweiser’s limited-edition apparel. The collection consists of branded bucket hats, cross-body bags, hoodies, sweatpants, t-shirts and more – all featuring the iconic Budweiser bowtie logo and “The World Is Yours To Take” global emblem with a streetwear twist.
A 20% discount is only available to owners of Budweiser’s Live Scoreboard NFT collection, for purchase to legal drinking age consumers at Budweiser.com/nft from now until December 18, 2022. Created in partnership with Vayner3, the Live Scoreboard NFT seamlessly transitions from a penalty kick mini-game into a live, real-time score tracker throughout the tournament for a chosen FIFA World Cup participating country.
The limited-edition merch and NFT collection were inspired by Budweiser’s largest campaign ever, “The World Is Yours To Take,” celebrating one of the biggest moments in sports as an opportunity for go-getters to once again find the conviction to achieve greatness. The mantra is featured on the apparel to remind fans that victory is theirs for the taking.
For more information and to purchase items from the collection, visit Budshop.topdrawermerch.com.
About Anheuser-Busch InBev and Budweiser
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 169,000 colleagues based in nearly 50 countries worldwide. For 2021, AB InBev’s reported revenue was 54.3 billion USD (excluding JVs and associates).
Budweiser is a medium-bodied, flavorful, crisp American-style lager. Brewed with the best barley mallet and a blend of premium hop varieties, Budweiser is an icon of optimism and celebration which is enjoyed in over 60 countries around the world, and is committed to brewing every Budweiser with 100% renewable electricity.
About Vayner3
Vayner3 is a consultancy under the umbrella of VaynerX exclusively focused on guiding the world’s leading enterprises and intellectual property owners in the next iteration of consumer behavior, and navigating the ground-breaking and ever-evolving world of Web3.
