Reasons Why SEO Marketing Is Crucial For Your Business’ Success
Long gone are the days of slapping any old slogan on an ad and hope it does the trick. Today, businesses need to have an SEO marketing strategy if they want to achieve success. Find out why when you read this!
Do you feel like your current marketing strategy leaves a lot to be desired?
Are you growing frustrated with your stagnant profits — and are worried that it’s starting to impact employee morale?
If so, then it seems like you need to implement a stronger search engine marketing plan ASAP.
But does SEO marketing really make all that much of a difference when it comes to your profitability and marketing tactics?
In a word: absolutely.
Read on to understand more about why marketing using SEO is absolutely essential to brand success.
1. Search Engine Marketing Shortens the Sales Cycle
Are you frustrated by the fact that your average sales cycle is much longer than you’d like it to be?
Do you feel like you’re sinking tons of time pitching to leads that never seem to end up actually doing business with you?
One of the most important things about SEO marketing is that it helps to shorten your overall sales cycle — and boost your revenue in general. It does this by working to connect you with the people who are actually the most interested in buying and the most likely to buy your products.
But how?
Usually, through the use of SEO keywords.
Keywords are what people type into search engines like Bing or Google when they’re in need of a product, a service, or just an answer to a question related to your industry.
For example, if someone needs an emergency plumbing service in Dallas, Texas — and you’ve used the keyword “Dallas emergency plumber” in your website content?
That person is much more likely to end up on your website — and end up scheduling an appointment with your company.
You’re not marketing to random people, billboard-style, in the hopes that one of them will just happen to need what you’re selling. Instead, you’re directly marketing to consumers who, whether today or in the very near future, will likely do business with you because they’re in need of what you have.
2. It’s a Cost-Effective Form of Marketing
Lots of businesses make it a point to dedicate anywhere from 20-30% of their overall operating expenses towards their marketing budget.
But especially if you’re a smaller or newer business, that percentage can seem next to impossible.
Instead of sinking your profits into a television spot or a print ad that no one will read, why not take a DIY approach to digital marketing?
One of the best ways to generate serious clicks, shares, and conversions is by starting a blog.
In fact, brands that have a blog end up with over 400% more indexed pages than their blog-less competitors. This means that you’ll be able to rank above your competitors in search engine results — which is one of the most important parts of any sound digital marketing strategy.
Additionally, your blog can help you to increase your brand awareness and sense of authority within your industry. When you’re able to write a blog post on a niche product, offer a review of a popular service in your industry, or even help your readers to break down industry trends and analytics?
People will come to rely on you and your services when they want to work with the most informed and up-to-date businesses.
Finally, search engine marketing also allows you to conduct free target market research.
You can learn about when and where your visitors access your site, identify your most and least popular pages, rank your most successful keywords, and much more.
All of this will allow you to create even more effective digital marketing campaigns in the future.
3. SEO Helps you to Segment your Market
Earlier in this post, we spoke about the importance of using search engine optimization tools to help you get to know more about your website visitors.
However, SEO marketing doesn’t just provide you with valuable information about the kinds of people who are interested in your products.
It also allows you to pitch to a market that’s far broader than your initial target market and even your general service area.
For example, you might think that your main demographic is a 25-35-year-old American single woman making under $75,000 a year. But what if, through website analytics, you learned that the people who most often bought your products were actually 40-50-year-old married Canadian men?
That would certainly influence your advertising strategy.
In this same way, SEO allows you to segment your larger market into several smaller target audiences. You wouldn’t market to a young, single woman in the same way that you’d market to a married father of three who is nearing retirement age.
SEO and the analytics it provides you with allows you to understand in greater detail exactly who is viewing your website. With personalization in marketing trends on the rise, it’s easier than ever to create segmented content that speaks to each client on an individual level.
SEO Marketing Isn’t Rocket Science
Hopefully, this post has helped you understand that SEO marketing doesn’t have to be complicated in order to be effective.
When you take the time to conduct market and keyword research, as well as to create engaging content that is actually useful and teaches your site visitors new information?
You’ll notice that you rise in the search engine rankings, see an increase in both traffic and conversions, and much more.
Looking for more digital marketing advice?
Be sure to keep checking back with the startup page to learn more about how digital marketing and SEO will help your profits to soar.
Get in touch to get one-on-one, personalized startup coaching that will help you to reach all of your goals.
