Pinterest is a great marketing channel to use if you’re looking for ways to bring more traffic to your website. This article will cover three powerful ways to turn leads from an organic Pinterest marketing strategy into loyal customers.
Focus on Reach over Followers
Your follower count is an easy number to measure, so it’s natural to feel accomplished when you reach a new milestone. That said, it’s generally less important than metrics like reach, especially when it comes to predicting web traffic.
Existing Pinterest followers are already engaged with your brand. In order to grow, you’ll need to create posts that attract new readers who aren’t familiar with your products or message.
Fortunately, popular Pinterest pages are often displayed in the “Picked for You” section when a user scrolls through their feed. These posts are generally related to a broader topic or interest rather than being directly connected to a specific brand.
While Pinterest has typical social media elements like followers and posts, it’s common for users to search for certain ideas instead of looking for brands. As mentioned above, you want to be visible to everyone who’s interested in your niche, not just people who are searching for your business.
Like Google, Pinterest uses a kind of search engine to help users find what they’re looking for. Similarly, you should approach it with sophisticated keyword strategies in order to maximize visibility. Ranking near the top for common keywords will help you generate more traffic from Pinterest searches.
Enter Group Boards
If you’re struggling to generate traffic and followers, consider joining a Pinterest group board to connect with an existing audience. Group boards are open to posts from multiple contributors. Look for boards that match your brand’s niche—members are more likely to click through to your website if your products are relevant to the board.
Group boards are a particularly helpful option for businesses that are new to Pinterest and need to develop a following. Of course, it’s critical to find a board that focuses on high-quality content. Many boards end up being used solely for promotional purposes and losing their relevance.
Marketers often focus on social media channels like Facebook, Twitter, and Instagram, but Pinterest can be one of the best ways to increase traffic and interest in your brand. These are just a few ideas to help you get started with Pinterest marketing.
Guest Post: Ilan Nass is an experienced performance marketer with 9 years of experience helping B2B and B2C companies grow. He spent 6 years running Taktical Digital, a direct response/performance marketing agency where clients have included WeWork, Ellen Degeneres, BarkBox, Bustle, Casper, MoviePass, Rachel Zoe, Univision, Chase Manhattan and others. Skills include SEO, SEM, Content Marketing, Paid Social Ads and more.