11 Reasons Why an Explainer Video is a Top Marketing Tool for Your Startup

Aaron Vick - 11 Reasons Why an Explainer Video is a Top Marketing Tool for Your Startup

Aaron Vick - 11 Reasons Why an Explainer Video is a Top Marketing Tool for Your Startup


11 Reasons You should Make a Startup Explainer Video

Are you wondering whether a startup explainer video would be good for your business? Check out these 11 reasons why it absolutely will.

Creating a successful startup is rough.

In fact, three out of four startups never make it off the ground. That’s a tough statistic to accept, but it doesn’t mean you should give up. It just means you need to do everything you can to ensure your startup is one of the successful 25 percent.

You know many of the best practices already: a detailed business plan; finding cash; creating a positive culture.

But that’s not enough. It’s never enough.

You also need to quickly show potential customers what you hope to achieve with your business.

And there’s no better way to accomplish this than with a startup explainer video.

In this post, I will tell you all about what a startup explainer video is and what it can do for your business.

So let’s get started!

What is a Startup Explainer Video?

Have you ever heard of an elevator pitch?

It’s a term that originated in the film and magazine industries. You need to be able to sell your story in the time it takes to ride an elevator: between thirty seconds and two minutes.

That’s a small amount of time to convey your dreams. But you must be able to do it, and a startup explainer video can help.

Your explainer video will be a short and succinct presentation that gives potential customers all the information they need to decide whether to use your products or services.

That’s a tall order, but more and more companies are turning to these videos, and for good reason: they work.

So without further ado, here are just some of the reasons why a startup explainer video is an integral part of your company’s success.

1. Explainer Videos are Short and Sweet

Potential customers are busy people. They are inundated with information every time they search the web, so they don’t have time to sit around and watch a 10-minute presentation on your company.

They want information and they want it now.

With a startup explainer video, you can customize the perfect sales pitch to be the length you want. They’re designed to be two minutes or less – although you can always experiment with longer versions.

This way, you can get your message out to customers without boring them.

2. Videos are Shareable

No matter what business you’re in, you want people talking about it. Sure, great marketing and customer service will get you there, but nothing will boost your visibility quite like having your content go viral.

Startup explainer videos are easy to share, both for you and your customers. Posting your video on all your social media accounts is a quick and easy way to get the information to your followers and it gives those followers an easy way to pass it along to their friends.

3. Videos are Powerful

It’s pretty common knowledge people respond to images with more interest than a wall of words. So why not use this to your advantage?

In just a few minutes, you can have a more powerful impact on potential customers than several text-driven blog posts ever could. And if you get creative, they will remember your video for a long time.

4. Explainer Videos Are Fun!

Creating a video gives you a chance to do something different with your message, so don’t be afraid to have fun with it.

You can choose to use actors or, as more and more companies are doing, choose to have an animated video created. You can make them funny or poignant or weird.

The possibilities for your video are endless, so use the opportunity to go wild and showcase your personality to your customers.

5. Videos Increase Conversion Rates

This in itself should be all the excuse you need for having a startup explainer video. After all, aren’t great conversion rates the reason for your internet presence in the first place?

It’s simple: the more people who watch your video, the more chances you have of earning their business. You can add a call-to-action and watch your conversion rates increase. What’s better than that?

And speaking of CTAs…

6. It’s Easy to Add a Call-to-Action

One of the first rules of any successful web content is to give your customers a chance to take action. Tell them what you would like them to do and then give them the opportunity to do it.

With a video, you can simply ask customers to check out a certain product or webpage and place a link right where they can see it and click it.

7. Videos Don’t Have to Be Expensive

You’re free to spend as much as you like on a startup explainer video – especially if your brand calls for bombast and production – but you don’t have to break the bank for a great video.

There are various companies who will create a great video for less money than you think, even less than a few hundred dollars. That’s worth it in itself if you gain more customers.

8. Videos Build Your Brand

Nike. Apple. McDonald’s: there are some companies whose ads are familiar right away. This is because they have created strong personal brands.

Creating characters, a company voice, and a company style are great ways video can help convey your brand to customers.

These branding opportunities allow you to connect with viewers and show them what you can provide them.

9. Videos are Adaptable

The best part about videos is you can tailor them to anything you need.

Launching a new product, offering an exciting service, or showcasing a new marketing campaign are great opportunities to create fresh videos and expand your audience.

10. They Are Mobile Friendly

Videos are great for mobile users. Now that everyone’s constantly connected, you will always have a ready-built audience who always have access to your videos.

And mobile users love to share!

11. Videos Are Great for SEO

YouTube is a very powerful tool when it comes to Google rankings. By using this site to promote your videos, you have a great opportunity to watch your rankings climb.

There’s Always More to Do

Startup explainer videos are just one of the many tools at your disposal to create a successful business.

For more ideas and consultation, visit this page to connect and see what you can do to create a successful startup.