Facebook is one of the most effective platforms for digital marketing, and it gives you access to a variety of informative metrics that help you track your progress. While return on investment is most closely linked with your brand’s financial success, that doesn’t mean it’s the only statistic you should be thinking about.
When planning your campaign you’ll want to nail down some KPI’s (Key Performance Indicators). In addition to ROI and other relevant numbers, click-through rate is one of the most important metrics for digital marketers. A strong click-through rate boosts your relevance score and decreases your cost per sale, helping you run more efficient campaigns.
This article will cover some of the most effective strategies for improving your Click-Through Rate (CTR) with Facebook ads CTR. Even a slight increase could have a significant impact on sales, web traffic, and more.
Offer a Clear Value
Businesses use a variety of tools to drive interest in their ads, but the easiest tactic to get your audience’s attention is simply to provide a clear value. Facebook users are much more likely to click through on your content if they feel like they’d be missing out on something important.
If you’re targeting users early in the customer journey, consider using a lead magnet to increase subscriptions to your newsletter. E-books, guides, and other forms of exclusive content are a great way to make your newsletter more valuable.
Use Audience Targeting
Audience targeting is arguably the most powerful way to improve your digital marketing results, and it’s particularly effective on Facebook. The channel provides a variety of options to help you create fine-tuned segments based on customer data.
Offering relevant content to each user is a tough challenge for any digital marketer, so narrowing down your audience is a critical step. Facebook allows you to divide your contact list based on everything from gender and age to location and income, and you can also combine multiple criteria for even more specific targeting.
Split-test Everything
You can often boost your Facebook marketing performance by making a few simple changes, but the best marketers are always looking for ways to improve. A/B testing makes it easy to compare the success of two different ads in order to identify your best ideas.
Facebook enables you to split-test for a wide range of criteria, giving you full control over testing for each campaign. Testing ads with different audiences, for example, helps you build customer personae. Tweaking your offer gives you a chance to see what leads to more sales.
There’s effectively no downside to split-testing, so you should run tests on as many ads as possible. Limit tests to a single variable so that you know exactly what was responsible for your results.
Improving your skills as a Facebook marketer isn’t always easy, but it could help you differentiate your brand from the competition. These are just a few of the countless strategies that could contribute to a higher click-through rate on your Facebook ads CTR.
Guest Post today is by Rae:
Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing (of course).
