Marketing Objectives: Why Your Startup Needs a Strategy (Hint: It’s not Just a Plan)

Congratulations for your new startup! At this point, you can attest that the whole encounter isn't something that many people can persevere, right? You've been busting hump writing code, staying focused on the product launch but there's still one monster on your back: MARKETING. You can have a great idea,...

Startup DIY: Contracts 101

Contracts 101 Startups typically begin with limited resources but have many mountains to move.  Thus, startups regularly reach out to external contractors to assist with various to-dos.  Engagement with these external parties come with contractual obligations and many startups are unaware of what contract types are available when making a request for help. My earlier experiences with contractors began with merely handshakes...

Look to the Future; Rely on the Past

I look to the stars at night sky with child-like wonderment thinking of what exists beyond as many a wild-eyed dreamer has done before. The unknowns of the multi-verse and the challenges to push our exploration capabilities further are what excites me and others who make up a unique subset of...