Marketing Objectives: Why Your Startup Needs a Strategy (Hint: It’s not Just a Plan)

Congratulations for your new startup! At this point, you can attest that the whole encounter isn't something that many people can persevere, right? You've been busting hump writing code, staying focused on the product launch but there's still one monster on your back: MARKETING. You can have a great idea,...

Startup DIY: Contracts 101

Contracts 101 Startups typically begin with limited resources but have many mountains to move.  Thus, startups regularly reach out to external contractors to assist with various to-dos.  Engagement with these external parties come with contractual obligations and many startups are unaware of what contract types are available when making a request for help. My earlier experiences with contractors began with merely handshakes...