When you’re running a small business, it’s essential to take advantage of all the resources you possibly can in order to ensure that you can stay on top of your responsibilities and prevent customer service levels from dipping. From keeping communication open between all your employees to creating an easy-to-navigate...
Worried about your Facebook Ads CTR?
Facebook is one of the most effective platforms for digital marketing, and it gives you access to a variety of informative metrics that help you track your progress. While return on investment is most closely linked with your brand’s financial success, that doesn’t mean it’s the only statistic you should...
Machine Learning vs Artificial Intelligence: What’s the Real Difference?
IDC predicts companies around the world will invest almost $36 billion in artificial intelligence this year. The field of AI grew at a rapid pace in the last few years. Recent breakthroughs in technology have contributed to this growth. Machine learning is behind many of those breakthroughs. What’s the difference between machine...
The Social Media Marketing Pros And Cons in Your Startup Business
Social media is no longer a mere digital channel to socialize with other users. It has grown into a powerful digital marketing tool that you can use to grow your start-up business. It’s now one of the most cost-effective ways to promote your business as it allows you to advertise...
5 Ways 5G Wireless Technology will Revolutionize the Startup World
5G is the tech buzzword of 2019. Users expect national coverage in the US by the end of 2020. And many are wondering how 5G will change the world. 5G means 'fifth generation' of wireless technology. Where 4G offers speeds up to 16.9Mbps, 5G promises 1Gbps and higher. The speed is a crucial...
Parents: Is protecting Children’s Privacy Always Paramount?
In this era of digitalization, it has become challenging to maintain our children's privacy. The multiple social media platforms available in the market have convinced us all that it's safe to be on those platforms. However, what we fail to understand is how secure or how private are these platforms...