Branding is everything these days. If you run a tech startup, you probably have a pretty good idea of how to navigate the business side of things. But, what about branding? If you don't get branding ideas right for your company, you probably won't go too far. It's easy for new tech...
New to the Tech Startup Industry? Make Sure to Avoid These Mistakes
You've probably heard that 90% of startups fail. Have you ever wondered why some startups succeed and others fail miserably? If you're new to the tech startup industry, you've got to learn from the mistakes of the startups that came before you. If you can manage to avoid the same mistakes...
Business Coaches: 8 Reasons You Need One
Just in America, over half a million people become entrepreneurs every month. Some of them will possess MBAs and sophisticated business plans that will make banks salivate. People in this group will probably do okay by themselves. Training does help prepare you. Others will stumble into entrepreneurship almost by accident. These are...
6 Reasons Why a Great Company Culture Is the Key to Your Success
Think of the worst job you've ever had. What exactly made it so terrible? Was the work tedious? Was the pay too low? Was your boss incompetent? Or was the company culture just unbearable? Company culture has a huge effect on employees' overall happiness. If you're doing what you love and...
Valuing New Tech Companies: Understanding Tech Company Valuation
A 22-year-old college dropout stands in front of you asking for $13 million dollars, would you give it to him? This is the exact situation early Snapchat investors faced. The company was making minuscule revenues while losing money along the way. How are companies valued when there is little to place...
E-commerce startups: Experiment With These Elements to Optimize Your Product Pages
Product pages are one of the most important elements of any e-commerce shop, yet many vendors use generic designs that don’t offer anything unique. Vague product descriptions, uninteresting calls to action, and blurry product images are only a few of the most common ways in which e-commerce sellers fail to...