Product pages are one of the most important elements of any e-commerce shop, yet many vendors use generic designs that don’t offer anything unique. Vague product descriptions, uninteresting calls to action, and blurry product images are only a few of the most common ways in which e-commerce sellers fail to...
7 Social Media Strategy Ideas for a Startup
New startups know that their biggest asset is brand awareness. If no one sees or hears much about your new business, how will you generate customers? One of the largest ways to bring people and businesses together is through social media. No matter the size or specialty of your business,...
Current Influencer Marketing Trends & Facts You Shouldn’t Ignore
Influencer marketing has evolved significantly over the past few years. What once started as a simple marketing strategy has turned into a multi-billion dollar industry. Today’s influencer marketing strategies are proven to improve brand reputation and overall business growth. Research shows that approximately half of consumers turn to influencers for...
Resources a Small Business Can Utilize for Web-Based Projects
When you’re running a small business, it’s essential to take advantage of all the resources you possibly can in order to ensure that you can stay on top of your responsibilities and prevent customer service levels from dipping. From keeping communication open between all your employees to creating an easy-to-navigate...
Worried about your Facebook Ads CTR?
Facebook is one of the most effective platforms for digital marketing, and it gives you access to a variety of informative metrics that help you track your progress. While return on investment is most closely linked with your brand’s financial success, that doesn’t mean it’s the only statistic you should...
The Social Media Marketing Pros And Cons in Your Startup Business
Social media is no longer a mere digital channel to socialize with other users. It has grown into a powerful digital marketing tool that you can use to grow your start-up business. It’s now one of the most cost-effective ways to promote your business as it allows you to advertise...