The startup life isn't easy and most problems faced by entrepreneurs would knock a lot of people out of the game. Here's some advice for your startup journey. Starting your own business is not easy. It requires dedication, commitment and above all, hard graft. 69% of businesses are started at...
How Storytelling Creates a Brand Narrative People Love
Creating connections to your customers helps grow your business and increase revenue. Learn how the brand narrative you create draws people to your business. Every business wants to stand out from the competition, but how? It's all about storytelling. Of course, an original idea and/or a fantastic product is a...
5 Small Business Management Mistakes You Must Avoid
So, you are thinking of starting a small business. You've settled on an idea and bounced it off of all of your friends and family. They all loved it. You're ready to take on the world, round the demo day circuit, get investment, and introduce the next hottest thing since...
Do You Need a Co-Founder? Here’s How to Know
So... You've founded your startup or have a plan for starting your company but you've discovered you need someone with different skills. Or, just plain need help. Startups aren't for the faint of heart. Deciding to go into business for yourself is one of the biggest decisions you could ever...
Entrepreneurs: Leading a Startup as an Introvert
Leading a startup can be a daunting task, especially for introverted folks. I know these challenges introverts face in the startup world firsthand as I am one too! From long hours that leave little time alone, to countless daily interactions required to keep the company running, it appears it’s a...
Marketing Objectives: Why Your Startup Needs a Strategy (Hint: It’s not Just a Plan)
Congratulations for your new startup! At this point, you can attest that the whole encounter isn't something that many people can persevere, right? You've been busting hump writing code, staying focused on the product launch but there's still one monster on your back: MARKETING. You can have a great idea,...