E-commerce startups: Experiment With These Elements to Optimize Your Product Pages

Product pages are one of the most important elements of any e-commerce shop, yet many vendors use generic designs that don’t offer anything unique. Vague product descriptions, uninteresting calls to action, and blurry product images are only a few of the most common ways in which e-commerce sellers fail to optimize their product pages.

If you’re interested in increasing your e-commerce sales, there are many ways to do so. From partnering with a digital marketing agency like Taktical to creating a more user-friendly checkout experience, building a unique online experience is key. With that in mind, improving your product page design should be one of your top priorities. 

These are some of the best ways to build engaging product pages that keep your audience’s attention and convert users at a higher rate.

Product Visualization

Item images are standard on most product pages, but you can go above and beyond the typical product image in a variety of ways. Ecommerce customers can’t physically see the item, so it’s important to give them the best possible visualization of each product.

The first step toward optimizing your product visualization is making sure each image is high-resolution and clear on every device. It should give viewers a clear idea of what the product would look like in person. Include as many angles and close-ups as is necessary to illustrate every feature.

You can make your product pages even more interesting by adding videos of the item in use. This also gives you an opportunity to demonstrate how a product works or how it complements other items. Statistics show that product videos are a great way to increase sales.

Variants

Many e-commerce businesses sell multiple versions of the same item, and these should be easy for customers to identify when they visit your product page. Make sure to include different sizes, colors, and patterns under a single product page—this makes it simple for users to view other variants they might be interested in.

If your product comes in different sizes, don’t forget to include more information about each size. Sizing guides, visualizations, dimensions, and other elements give users a clearer picture of what to expect.

Pricing

Price is one of the most important factors for e-commerce shoppers, so it should be visually obvious on each product page. Remember to give users the option to add a price filter to searches so they can look for an item that fits their budget.

Any discounts on a product should be clearly highlighted so that users can’t miss them. Let them know when the offer ends to add a sense of urgency and increase your conversion rate. You should also display any shipping fees or additional costs on the product page rather than during checkout—hidden costs are one of the most common causes of abandoned carts.

Most e-commerce marketers don’t focus on product pages, but they actually have a substantial effect on your online conversions. Boring, bland product pages turn users away and make it harder to achieve your sales goals. Keep these tips in mind as you refine your website design and develop product pages that streamline the shopping experience.

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